FITNESS COMPANY BRAND DESIGN

Project Description:

Valiant Fitness is a conceptual sports clothing and supplements company in which potential customers can pick a generated package deal to meet their specific fitness needs or shop products on their own. The idea behind the logo was that I wanted to create a character that would stand out from traditional fitness brands with the repetitive use of symbols and plain typography. The main focus conceptually was to have the logo and the typography stand out on its own as well as together and still be recognizable.